I am sure somebody has been parodying the idea that we need to christen not just every hurricane but every tropical depression that might drop some rain in Florida, not blizzards but what amounts to every fluctuation in temperature that might cause a New Yorker to have to put on a muffler. Winter storm "Janus" strikes with temperatures plummeting thirty degrees from yesterday's above-normal temperatures. That is to say, the high today will be about as much below the average as yesterday's was above it. Funny how that works.
Despite the triviality of it, it is not going away because it is thought to be effective marketing. I suppose it distracts all the unemployed people sitting on the couch, immersed in the twenty-four hour news cycle. They can watch the minute-by-minute coverage of Winter Storm Janus during breaks in the other reality shows. If they had a couple of minutes to actually think, things might get out of hand.