It might be just a little bit gimmicky and slightly pricey at $150 to $200 USD.
I suppose it has potential as a piece of masculine jewelry. It might sell well in the hipster/urban drug-dealer demographic to take apart iPhones or something. I don't think it going to be much help fixing my tractor.
Each link is metal injection molded for strength and the bracelet is customizable with slotted fasteners, so the user can rearrange links, add new ones, or adjust for wrist size to ¼”. Even the clasp is functional with a bottle opener and #2 square drive. Other link tools include a cutting hook, hex drives, screwdrivers, box wrenches, and a carbide glass breaker.
I wear a Leatherman Wave most of the time when I ride and never know it's there. This might be a solution to the problem of what to buy that international spy who has everything on your Christmas list. Otherwise, it's not clicking for me.